Since the beginning of my career, I've been working alongside world-class designers and collaborating with an array of clients. I've discovered the magic of intentional hospitality design with the use of various mediums and digital production while maintaining clients' needs, branding, functionality, and spatial experience. I purposely maintain an innovative standpoint in demonstrating an aptitude for interdisciplinary designs, emphasizing a quality experience on every scale. I've realized how essential it is to intertwine cultural perspectives and diversity while thinking about design and architecture, and I derive from my versatility, enriched by my mixed Israeli and American origins.

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When moving to NYC few years back, my design focus was hospitality spaces. It has been a time of truly expanding my knowledge, creativity, innovation, Art, Architecture & Spatial Design. I've created memorable design experiences that encourage discovery and playfulness. Following was the exposure to the design needs of the healthcare industry. I was intrigued by the hidden opportunities in healthcare spaces. Soon after, I've led healthcare design projects. My mandate was bringing hospitality-based designs to legacy healthcare spaces; cancer centers, ICUs, MRI facilities and more.  During the Pandemic, while the world was experiencing high demand for medical spaces, I was challenged in creating well-communicated spatial environments, where patients can feel empowered and inspired even under the most challenging circumstances. Designing innovative, family-centric spaces require balancing functionality and authentic branding. In addition, and maybe most importantly, I believe a sense of optimism is the key to enhancing the spatial experience and offering others a chance to explore bright new perspectives.

My passion for merging hospitality and healthcare may have started with a love for design, yet, it has been watching spaces inspire comfort, courage, hope, and creativity, motivates me to continue transforming not only how we view our surroundings but the world around us.